What is the point of a cup of coffee really just a “cup of coffee?” The story of the humble cup of coffee is as rich as the drink itself and is more influential on our society than we are aware. Since the start of international trade, to the cozy coffee shop in your neighborhood, the coffee industry has a huge tale to tell If we’re willing to pay attention.
In the United States, among Americans around 70% consume at minimum the equivalent of two cups each daily. A staple of the early morning for professionals, students, and everyone else in between Many people would prefer if you were not talking with them until after they’ve had their morning cup of coffee. The truth is that coffee (and the caffeine it contains) has had a profound impact on cultures and people even as early as around the time of the 15th century. The first documented report of drinking coffee was made in Yemen around 1400 but it would be a few centuries before Europeans discovered the pleasures of the liquid gold, but another few centuries before European coffee culture was truly established. The Parisians as well as the Dutch are among the very first Europeans to embrace coffee, and, by 1699, the notorious East India Trading Company started producing coffee beans to be used in commercial trade in the area of Indonesia popularly referred to as Java.
In the 17th century’s early years the first coffeehouses, and the beginning of European coffee culture as we know it was born in the Netherlands However, it wouldn’t take long before coffee would take an extremely American influence. In the wake of the dramatic and obnoxious actions that led to the Boston Tea Party, American people who opposed the authority of British royalty started using coffee in place of tea. In addition to raising questions about class as well as the right to representation and the autonomy of a growing nation, the consumption of coffee was not just about having a drink. It was a powerful declaration that was made by the masses. From then on:
- Famous figures from American histories, such as President John Adams, the second in-office John Adams, was known to consume coffee instead of tea
- in the late 19th century it was the time of the California gold rush driven by pioneers such as James A Folger who offered coffee to miners and travelers.
- In 1971 Starbucks established its very first Starbucks location located in Seattle, Washington
It’s not a matter of time though the culture of coffee continues to grow today. The sociologist Ray Oldenburg describes the concept of the “third place” as an important social gathering space beyond the workplace or home. Serving as an open yet intimate place to meet This neutral place is a level playing field for all people of all ages. Other “third places” include parks bars, barbershops, and parks All of which are traditional locations in pop entertainment and culture. In the past, the most important social settings of sitcoms were usually centered around bars. However, they have since been nearly all replaced by cafes. Consider the hugely popular TV series such as Friends and Seinfeld that make use of not just the design of the coffee shop but also the symbolic meaning of the coffee shop.
While in the past coffee was an emblem of globalization and wealth but today, our culture of coffee is focusing on the local. Invoking one of the oldest aspects of the coffee culture as an example of non-conformity, the appeal of multinational coffee companies isn’t as it used to be. Today, people who drink coffee want an experience that is unique to them or at the very least, designed to meet the needs of the group they are in. Additionally, those who drink coffee are willing to pay more to get convenience. If a cup of coffee is just one more item that is on their daily list of things to do, and people want their coffee to come out freshly brewed, hot, and swiftly. In 2017, only independent cafes earned an estimated $12 billion in sales. Between 2001 and 2015, the number of specialty coffee stores increased 19x. In the month of 3016, over 6 million orders were made per month through Starbucks’ app. Starbucks app.
How do you make your morning cup of coffee? It could include more than sugar and cream. This infographic provides the change in the coffee culture Its reflection on the past and the ways we can draw lessons from its past. While we’re not able to definitively anticipate the future, we can claim that coffee will certainly be an integral part of the mix.
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